Denis Villeneuve Talks ‘Blade Runner 2049’ Box Office & Marketing Strategy
Hollywood doesn’t take big risks very often, so it’s always dispiriting when a picture as well-received as “Blade Runner 2049” just doesn’t connect with an audience. The underwhelming box office surprised even Warner Bros., and there has been plenty of second-guessing about the film’s rollout. Was the studio wise to play enigmatic with the marketing? Did Denis Villeneuve cut off the chances of his film reaching a wide audience by having critics stick to a strict playbook about what plot details they could reveal?