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Denis Villeneuve Talks ‘Blade Runner 2049’ Box Office & Marketing Strategy

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Blade-Runner-2049-2017-Denis-VilleneuveDenis Villeneuve Talks ‘Blade Runner 2049’ Box Office & Marketing Strategy

**Spoilers ahead**

Hollywood doesn’t take big risks very often, so it’s always dispiriting when a picture as well-received as “Blade Runner 2049” just doesn’t connect with an audience. The underwhelming box office surprised even Warner Bros., and there has been plenty of second-guessing about the film’s rollout. Was the studio wise to play enigmatic with the marketing? Did Denis Villeneuve cut off the chances of his film reaching a wide audience by having critics stick to a strict playbook about what plot details they could reveal?

Continue reading Denis Villeneuve Talks ‘Blade Runner 2049’ Box Office & Marketing Strategy at The Playlist.

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